How the concept came about
Cave Wall Media creates concept ideas for education & intrigue. This project is named “Momentum Exists” and is about road safety.
Whilst pottering around on the UK roads as a private hire driver…. helping to finance a few post-grad concept studies, following a science degree…. it was considered that an awareness to the momentum on and around our roads, may allow an educational benefit that might help towards creating a safer use of our roads.
It is after all…. the driver of each vehicle, that is responsible for the amount of momentum…. they dial-in and dial-out of their vehicles.
It was considered… to introduce the term “momentum”… could offer an evolution on the existing knowledge of the term “speed” and it’s already well established relevance to road safety… as momentum involves three terms… being: ‘mass’, ‘speed’ and ‘direction’.
… ALL three are relevant to road safety.
The Concept
Momentum has a simple clean equation, being: p = m v
Momentum (p)….. is mass (m), the vehicle and all in it….. and includes velocity (v), being the speed in a direction.
* mass…. speed…. direction…. ALL have a value to road users, as all drivers have a responsibilty for ALL three.
It will be the purpose of the Momentum Exists concept project, to find a range of methods, to introduce the concept of “momentum”, to the general public, in a way that will stimulate a knowledge for and of, its relevance towards road safety.
Thought and consideration towards simplifying and encapsulating the concept.. will be neccessary.
Like this image… developed and published Sept 2025; Copyright CaveWallMedia.co.uk (designs)
Aims:
1. To educate and inform road users to help make our roads safer by introducing an awareness that something important on our roads exists….. MOMENTUM (p)….. being: ‘mass’, ‘speed’ & ‘direction’ and that drivers are responsible for ALL three.
Objectives:
1. To air the road safety project, being: MOMENTUM EXISTS to aid verification and validation of concept initiative.
2. To introduce the notion of the scientific term, “momentum”, by simplification and encapsulation, into the minds of the general public road users… in a way that general public road-users can learn, relate to…. and then pass on information in discussions and debate at home, work, pub, group etc.
Prerequisites:
1. To air the idea of the initiative, so to receive constructive feedback.
2. To build a network/team to propel, guide and journey forward with this initiative.
3. To obtain finances to produce and sustain ‘products of influence’ (article, discussion ‘tools’) to achieve aims and objectives.
SHOP digital downloads your own article (tools)… Go See…
SHOP discussion stimuli / product samples (tools)… Go See…
Kind Regards
S.B.A.
Editor of Cave Wall Media
(story telling and visual design for education and intrigue)
Contact for Momentum Exists:
contact form: https://www.momentumexists.org.uk/contact/
facebook: https://www.facebook.com/pages/Road-Safety-Concept-Momentum-Exists/
Contact for Cave Wall Media:
email: momentum@cavewallmedia.co.uk
website: https://cavewallmedia.co.uk/portfolio_concept_&_design_work/road_safety_momentum.html
* The Contact Form can also be found from main menu ‘Contact’ page on this site for your convenience.