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How the concept came about
Cave Wall Media creates ideas, concepts and sometimes products for education and/or intrigue. This concept project is named “Momentum Exists” and is about road safety.

Whilst pottering around on the UK roads as a private hire driver…. helping to finance a few post-grad concept studies, following a science degree…. it was considered that an awareness to the momentum on and around our roads, may allow an educational benefit that might help towards creating a safer use of our roads.
It is after all…. the driver of each vehicle, that is responsible for the amount of momentum…. they dial-in and dial-out of their vehicles.

It was considered… that, to introduce the term “momentum”… could offer an evolution on the existing knowledge of the term “speed” and its already well established relevance to road safety… as momentum involves three terms… being: ‘mass‘, ‘speed‘ and ‘direction‘… and ALL three are relevant to road safety, as not all dangerous situations are just speed related.
for example…
* “mass“… Some dangerous drivers of large-mass vehicles may feel “selfishly-safe” and create a close manouvre which threatens and/or intimidates the driver (and occupants) of another, more vulnerable (in an accident) vehicle.
* “direction“… Regarding directional responsibilty, some drivers, even within the speed limit, direct their vehicles into the existing known safe 2-second-rule safety gap… also into other, slower-speed safety gaps, so they can “get-ahead”… but by doing so, they “steal” the safety margin of the vehicle, from the driver who safely set the margin.

The evolution and where we are at.
For more in depth info to the evolution… see the websites Overview Page.
In brief…
*… the ideation process (which is finished)
*… the conceptualisation (presented here on this website)
*… the implementation (the author of this Momentum Exists road safety concept, is not an implementation body).

Aims:
1. To hone a concept, that if implemented, may educate and inform road users to help make our roads safer by introducing an awareness that something important on our roads exists… MOMENTUM (p)… being: the ‘mass’, ‘speed’ & ‘direction’ of moving vehicles… and that drivers… should be aware and are responsible to manage ALL three… safely.

Objectives:
1. To air publicly, the Momentum Exists road safety concept project, to enable verification and validation of concept feasibility and refine if/when needed.
2. To introduce the notion that momentum of a moving vehicle is by simplification and encapsulation, just three components… being… mass, speed & direction… and that a driver of a moving vehicle… is responsible for ALL three… not just speed.
3. Use consistant efforts to test if the concept “Momentum Exists” could prove relevant to road safety… and by implementation may enable beneficial measures. (Note… The author of the said concept is not an implementation body).

Prerequisites:
1. To identify forums to air the idea of the initiative, so to receive feedback in a cognitive, imaginative process, to test for value perceived in minds eye.
2. To obtain and create platforms and formats to present conceptualised idea, so to test it’s feasibility and refine if/when needed.

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