Aims and Objectives
The Aims and Objectives of this road safety concept… are given in this website’s ‘About’ page.
Where We Are At:
Ideation
The initial ideation stage, involving brainstorming the idea, and mental modelling in a divergent process, has completed. The ideation was then refined to a concept level (as on this website), through testing and more convergent thinking.
Concept
The concept stage is where we’re at:
Regarding road safety… To date, “speed” is named, discussed by subject name, and therefore a drivers responsibility/awareness can be learned/known about its relevance…
… Yet, drivers are also responsible for their moving vehicle’s “mass” and “direction”.
Bad driving, in these areas, often within the speed limit, usually gets wrapped as careless or dangerous driving and not subject named.
As discussing subject area reasoning is known to hold strong influence (see About page)… not naming them is deficient.
It happens that the term “momentum” (no science or math needed) contains all three subject named components…
… being: “mass”, “speed” & “direction”.
As the safe management of all these three subject areas, in a moving vehicle, are a driver’s responsibility… ALL THREE should be enabled to be named by subject name… and therefore a drivers responsibility/awareness can be increased to all three subject areas.
ALL THREE …
… being: a moving vehicle’s “mass“, “speed” & “direction“.
Education, by implementation of the MomentumExists concept could enable added beneficial road safety measures.
Implementation
Implementation, is the turning of a concept into a tangible product, service, or change for beneficial measures of sorts.
Education, by implementation of the MomentumExists concept could enable added beneficial road safety measures.
In time, this may prompt involvement from the likes of governing bodies/agencies.
(The author of the MomentumExists concept project (here) has created/honed, the ideation & concept… but is not an implementation body.)
This concept (here), continues and still involves consistent efforts to test for feasibility, and further refine if/when necessary.
Some Created ‘Tools’
to Aid
Simplification and Encapsulation
Posters
To help visualise the concept, a series of 5 “MOMENTUM EXISTS” posters have been designed, created and published.
At first they interested the likes of engineers and scientists, who kept running the conversation in the opposite direction, than the intended “general public” level of interest… It did however allow the design, regarding momentum comprising all the three… mass, speed and direction… to be thoroughly tested as “sound”… and it didn’t fail once… so was kept… and held on ice.
Soft Catchy Phrases
To help the momentum equation, being p = m v head towards the general public level of interest… Soft wording, such as the heading of “No math or Science needed” was honed… along with some samples of how, not just ‘speed’, but the three terms… being ‘mass’, ‘speed’ and ‘direction’ were relevant.
This led to many general public level discussions to be created… and it then tested as beneficial, emphasising the responsibility of drivers, regarding certain road safety scenarios… All at the general public level of conversation / consideration level (as desired).
Catchy phrases such as:
“Dial it Up” “Dial it Down” (“it” being the vehicle’s momentum)
… also:
When “moving”/”stopped” the vehicle has “some”/”none” (“some”/”none” being the vehicle’s momentum)
… were honed.
Bubble-Pic images
The latest work of the project was to come up with the idea, then design, create and publish a series of 5 Bubble-Pic images.
This created a general public range of expressions, reactions and scenarios, in a manner that can provoke the general public level of involvement relating to:
… drivers being responsible for their vehicle’s momentum…
… their vehicle’s ‘mass’, ‘speed’ and ‘direction’
… all three being relevant to road safety.
These Bubble-Pic images, together with some playfulness incorporated in the design… had… at last… got the conversation focused on the everyday, general public level of reaction and involvement… to the point that…
… not just speed…
… but ‘mass’, ‘speed’ and ‘direction’… all three…
… had a relevance for road safety.
First Bubble-Pic image… designed and published Sept 2025; … 4 more to make a new bubble-pic image series, followed in early 2026.
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