The Road Safety Concept as well as the Aims and Objectives… are given in the ‘About’ page
The work of the Momentum Exists concept project, is to create a range of methods, to introduce the consideration that a vehicle’s ‘mass’, ‘speed’ and ‘direction’… all three, not just the speed bit… are the responsibility of the driver… therfore, all three have a relevance towards road safety.
Posters
To help visualise the concept, a series of 5 “MOMENTUM EXISTS” posters were designed, created and published.
At first they interested the likes of engineers and scientists, who kept running the conversation in the opposite direction, than the intended “general public” level of interest… It did however allow the design, regarding momentum comprising all the three… mass, speed and direction… to be thoroughly tested as “sound”… and it didn’t fail once… so was kept… and held on ice.
Soft Catchy Phrases
To help the momentum equation, being p = m v head towards the general public level of interest… Soft wording, such as the heading of “No math or Science needed” was honed… along with some samples of how, not just ‘speed’, but the three terms… being ‘mass’, ‘speed’ and ‘direction’ were relevant.
This led to many general public level discussions to be created… and it then tested as beneficial, emphasising the responsibility of drivers, regarding certain road safety scenarios… All at the general public level of conversation / consideration level (as desired).
Catchy phrases such as “Dial it Up” “Dial it Down” (“it” being the vehicle’s momentum)… were honed.
Bubble-Pic images
The latest work of the project was to come up with the idea, then design, create and publish a series of 5 Bubble-Pic images.
This created a general public range of expresions, reactions and scenarios, in a manner that can provoke the general public level of involvement relating to:
… drivers being responsible for their vehicle’s momentum…
… their vehicle’s ‘mass’, ‘speed’ and ‘direction’
… all three being relevant to road safety.
These Bubble-Pic images, together with some playfulness incorporated in the design… had… at last… got the conversation focused on the everyday, general public level of reaction and involvement… to the point that…
… not just speed…
… but ‘mass’, ‘speed’ and ‘direction’… all three…
… had a relevance for road safety.
First Bubble-Pic image… designed and published Sept 2025; … 4 more to make a new bubble-pic image series, followed for early 2026.
End Note
The general gist that momentum can be considered relevant for road safety…. may now be clearer….. it was deemed relevant and so this concept was considered worth honing for public awareness and introducing… for perusal… for consideration.
A Road Safety Awareness Concept project…
Momentum (p) involves Mass (m), Speed & Direction (velocity, v)
Drivers are responsible for their vehicle’s mass, speed and direction…
Drivers are responsible for their vehicle’s momentum (p)
Drivers… Manage your ‘p’
Educate… Apply… Repeat…