Aims and Objectives
The Aims and Objectives of this road safety concept… are given in this website’s ‘About’ page.
Where We Are At:
Ideation
The initial ideation stage, involving brainstorming the idea, and mental modeling in a divergent process, has completed. The ideation was then refined to a concept level (as on this website), through testing and more convergent thinking.
Concept
The concept stage is where we’re at:
Regarding road safety… “speed” is important and known about… Yet drivers are also responsible for their moving vehicle’s “mass” and “direction”.
It happens that the term “momentum” (no science or math needed) contains all three components… being… “mass”, “speed” & “direction”… and as the safe management of all three, in a moving vehicle, are a driver’s responsibility… the concept “Momentum Exists” could prove relevant to road safety… and education by implementation may enable beneficial measures.
This concept (here), continues and still involves consistant efforts to test for feasibility, and further refine if/when necessary.
Implementation
Implementation, is the turning of a concept into a tangible product, service, or change for beneficial measures of sorts.
This would involve further efforts, for the likes of governing bodies.
The author of the MomentumExists concept project (here) is not an implementation body.
Some Created ‘Tools’
to Aid
Simplification and Encapsulation
Posters
To help visualise the concept, a series of 5 “MOMENTUM EXISTS” posters have been designed, created and published.
At first they interested the likes of engineers and scientists, who kept running the conversation in the opposite direction, than the intended “general public” level of interest… It did however allow the design, regarding momentum comprising all the three… mass, speed and direction… to be thoroughly tested as “sound”… and it didn’t fail once… so was kept… and held on ice.
Soft Catchy Phrases
To help the momentum equation, being p = m v head towards the general public level of interest… Soft wording, such as the heading of “No math or Science needed” was honed… along with some samples of how, not just ‘speed’, but the three terms… being ‘mass’, ‘speed’ and ‘direction’ were relevant.
This led to many general public level discussions to be created… and it then tested as beneficial, emphasising the responsibility of drivers, regarding certain road safety scenarios… All at the general public level of conversation / consideration level (as desired).
Catchy phrases such as:
“Dial it Up” “Dial it Down” (“it” being the vehicle’s momentum)
… also:
When “moving”/”stopped” the vehicle has “some”/”none” (“some”/”none” being the vehicle’s momentum)
… were honed.
Bubble-Pic images
The latest work of the project was to come up with the idea, then design, create and publish a series of 5 Bubble-Pic images.
This created a general public range of expresions, reactions and scenarios, in a manner that can provoke the general public level of involvement relating to:
… drivers being responsible for their vehicle’s momentum…
… their vehicle’s ‘mass’, ‘speed’ and ‘direction’
… all three being relevant to road safety.
These Bubble-Pic images, together with some playfulness incorporated in the design… had… at last… got the conversation focused on the everyday, general public level of reaction and involvement… to the point that…
… not just speed…
… but ‘mass’, ‘speed’ and ‘direction’… all three…
… had a relevance for road safety.
First Bubble-Pic image… designed and published Sept 2025; … 4 more to make a new bubble-pic image series, followed in early 2026.
Links
* Contact Form – This Website Page
* Discussion Comment – Facebook Page
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Posters & Bubble-Pics – Digital Download
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