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Momentum Exists » Posters Pending 0001 – 6 posters » Posters Pending: To Stop – Brake Safely

Posters Pending: To Stop – Brake Safely


to stop - brake safely (pending)

to stop – brake safely (pending)


Poster: To Stop – Brake Safely

This poster, is a statement to stimulate thought regarding bringing a vehicle to a stop….. safely.
It is statement in itself, but points 1 and 2 are on which the logic of this awareness poster is founded…… followed by the notion that it is unacceptable to transfer it (momentum)

1. Quantity of momentum = “some” or “none”
A moving vehicle has a quantity of momentum = “some
A stationary vehicle has a quantity of momentum = “none

2. You (the driver) “dial it up” and “dial it down”
As a driver is the responsible person to get a vehicle moving:
So, a driver therefore….. “dials up” the momentum (accelerates the vehicle… safely)

As a driver is the responsible person to get a vehicle stopped: 
So, a driver therefore….. “dials down” the momentum (brakes the vehicle… safely)

Do not transfer it
A driver is responsible for their vehicle’s momentum.
To stop safely, the driver must “dial down” ALL of it, themselves.
If in collision with anyone or anything…. momentum from the moving vehicle is transferred to the person or object hit… and so the driver would have failed to “dial down ALL of their momentum…. this is unacceptable… this is unsafe.


This posters relation to momentum is:
That the driver is fully responsible to “dial it up” and “dial it down”….. safely….. this awareness regarding drivers responsibility is important and relevant to road safety


Help Files:
Momentum Explained, in 3 easy parts:
For an explanation of momentum, relating to road safety….. momentum has been honed, simply, into 3 easy parts….. found in the category: Momentum Explained

ME01. Momentum is a quantity….. you have ‘none’ or you have ‘some’.
ME02. Momentum is obtained & lost….. you ‘dial it up’ and you ‘dial it down’.
ME03. Momentum is variable….. you change the mass and/or you change the velocity.

For this poster – To stop – brake safely:
ME01 & ME02 are relevant….. ME03 is useful


These posters are pending, so it’s….. Your turn:
Honed, useful feedback and comments are welcomed.
Chip in (road users, road officials, designers, social professionals, science & techs, fundraisers & grant application specialists, etc)….. all interested in road safety….. able to perceive potential of concept.

The initial goals (all images) are:
1. To stimulate… Awareness to momentum and its presence on our roads.
2. To stimulate… Discussion and argument (debate) from road users, in response to seeing this image and being aware of the accompanying explanations available (applied in a campaign and for now, found here on this website).

Two questions are asked of this poster:
1. If you knew what momentum was…. would you recognise the poster to be correct?
2. Would you agree, momentum is relevant to road safety?

Comment and contact:
– This website has a contact form on it’s CONTACT page….. for direct communication with project admin.
– This poster has it’s own comments box.
– There is a facebook page which also accommodates live feed comments and reply

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Rating: 9.9/10 (104 votes cast)
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Filed under: Posters Pending 0001 – 6 posters · Tags: , , , , , , ,

3 Responses to "Posters Pending: To Stop – Brake Safely"

  1. Stephen says:

    You can place any feedback relating to the poster, but these 2 key question points would be useful:

    1. If you knew what momentum was…. would you recognise the poster to be correct?
    2. Would you agree, momentum is relevant to road safety?

    * Leave honed, constructive info, feedback here.
    * Facebook page has posters up….. for open comments


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    1. Bethany Harper says:

      The poster seems more informative (good summary). It takes a little more time to take in messege (very good messege).
      Road side – perhaps
      Magazine – certainly

      It is thought provokin. The ending is superb (mention of small child)

      This would certainly stimulate general public curiousity and teach awareness.
      The answer and the reasoning, given in the description above is superb. So would have to be included in the campaign general.

      The benefit regarding momentum is high. The idea that drivers are responsible for their own generated momentum and transferring it is unacceptable – is brilliant.

      I vote it worthy. 10/10 with info available in campaign

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  2. James Sharpe says:

    This is great. It forces awareness to the real world in which a driver travels through.
    Great for consideration to considerate/appropriate spped and distance.
    Nicely Done

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